''Light'' Cigarette Claims - Heavy Deception
- The tobacco industry privately described light cigarettes as "an effective advertising gimmick," or "merely cosmetic," which offered "the image of health reassurance", according to recently uncovered tobacco company memos.
- http://www.oncolink.upenn.edu/resources/article.cfm?c=3&s=8&ss=23&Year=2002&Month=3&id=8

Fact Sheet - Tobacco Advertising
- Brief factsheet compiled by the Non Smokers' Movement of Australia.
- http://www.nsma.org.au/adverts.htm

Tobacco's Media Fix
- Article in Now Toronto explores tobacco advertising aimed at reassuring smokers.
- http://www.nowtoronto.com/issues/2001-10-04/news_story5.html

Ad Money Moves from Billboards to Print
- A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places.
- http://tc.bmjjournals.com/cgi/content/full/11/suppl_2/ii54

The Tobacco Reference Guide: Advertising
- Collection of facts, fully footnoted, outlines the dimensions and purposes of tobacco advertising and marketing.
- http://www.globalink.org/tobacco/trg/Chapter28/Chapter28AdvertisingPage23.html

Tobacco Advertising and Promotion
- Short description and statistics on promotional items.
- http://www.smokehelp.org/html/ads_kill.html

Research Review: Tobacco Advertising
- Advertising to minorities; children as target markets.
- http://www.ftcc.fsu.edu/digests/digest599/resreview.htm

Operation Storefront Report 1998
- Massachusetts study on tobacco point-of-sale advertising analyses where the ads are placed, who is targeted, how pervasive they are, and what results they get.
- http://www.mass.gov/dph/mtcp/reports/1998/osrep.htm

Memorandum by Centre For Tobacco Control Research
- University of Strathclyde (UK) analysis of tobacco advertising agency documents finds they "provide a unique glimpse into the mindset and tactics of both tobacco advertisers and their clients."
- http://www.parliament.the-stationery-office.co.uk/pa/cm199900/cmselect/cmhealth/27/27ap29.htm

Marketing the Myth of "Light" and "Mild"
- Collection of industry promotion strategies in different countries aroundthe world promoting "light" and "mild" cigarettes as less harmful.
- http://www.essentialaction.org/tobacco/qofm/0111.html

Low Tar, Light Cigarettes Called Deliberate Deception
- Industry documents show the tobacco industry knew that low-tar and light cigarettes were no safer but marketed them to "offer an image of health reassurance".
- http://unisci.com/stories/20021/0312022.htm

Keep Smiling - No One's Going to Die
- Report analyses thousands of internal documents from the UK tobacco industry's five main advertising agencies, reveals industry activities intended to recruit new smokers, discourage existing smokers from quitting, undermine advertising regulations, and
- http://www.tobaccopapers.com/keepsmiling/index.htm

Bibliography: Advertising's Effects on Tobacco Addiction Rates
- Bibliography of scientific articles put together by Maryland State Medical Society.
- http://www.medchi.org/grants/tobaccoads/bibliography.asp

In-store Tobacco Ads
- Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used.
- http://www.bizjournals.com/wichita/stories/1998/06/22/editorial2.html

Holy Smoke!
- The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad.
- http://www.motherjones.com/commentary/columns/1998/07/smoke.html

A Day in the Life of an Advertising Man
- Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.
- http://bmj.bmjjournals.com/cgi/content/full/321/7257/366

The Dark side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact
- Research on advertising and promotion of "light" and filtered cigarettes: what the ads promised and what the product actually delivered.
- http://tc.bmjjournals.com/cgi/content/abstract/11/suppl_1/i18?ijkey=bs.c8JGOcRW1g

The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact
- Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.
- http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i18

The Cigarette Pack As Image: New Evidence From Tobacco Industry Docuemnts
- Tobacco industry internal memos and reports reveal the industry used a highly sophisticated research program to develop the cigarette pack as a potent advertising tool in its own right.
- http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i73

Brand-stretching
- ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
- http://www.ash.org.uk/?brand

Big Tobacco Shifts Ads from Billboards to Stores
- UIC research shows that tobacco companies have increased retail store advertising and promotions since a ban on tobacco billboard advertising took effect. Pictures show typical retail spaces, filled with tobacco ads.
- http://tobaccofreekids.org/reports/stores/