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Brand-stretching

  Link Details for: Brand-stretching
Link Title: Brand-stretching Open in a new window
Link URL: http://www.ash.org.uk/?brand
Link Details: ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Critiques : Advertising
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Brand-stretching