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''Light'' Cigarette Claims - Heavy Deception

  Link Details for: ''Light'' Cigarette Claims - Heavy Deception
Link Title: ''Light'' Cigarette Claims - Heavy Deception Open in a new window
Link URL: http://www.oncolink.upenn.edu/resources/article.cfm?c=3&s=8&ss=23&Year=2002&Month=3&id=8
Link Details: The tobacco industry privately described light cigarettes as "an effective advertising gimmick," or "merely cosmetic," which offered "the image of health reassurance", according to recently uncovered tobacco company memos.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Critiques : Advertising
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''Light'' Cigarette Claims - Heavy Deception