The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact

  Link Details for: The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact

Link Title:	The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact
Link URL:	http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i18
Link Details:	Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.
Category:	Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Critiques : Advertising
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