Gandhi was No Pitchman
- Why Apple chose the wrong icon to promote their product. Article from Salon.
- http://www.salon.com/media/1997/11/04media.html

Brand-stretching
- - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
- http://www.ash.org.uk/html/advspo/html/brand.html

Malt liquor marketing to Latinos
- The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
- http://www.metroactive.com/papers/sonoma/10.02.97/latino-drinking-9740.html

The contrition peddlers
- When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
- http://www.salon.com/media/col/shal/1999/07/20/chisholm/

The Sweeps
- Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
- http://www.culturalstudies.net/sweeps.html