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Net Gain: Expanding Markets Through Virtual Communities

  Link Details for: Net Gain: Expanding Markets Through Virtual Communities
Link Title: Net Gain: Expanding Markets Through Virtual Communities Open in a new window
Link URL: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7595
Link Details: Book by Hagel and Armstrong presenting scenarios and how online communities were used strategically to build value to customers and gain a competitive edge.
Category: Top : Computers : Internet : Cyberspace : Online_Communities : Resources : Books
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Net Gain: Expanding Markets Through Virtual Communities