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Tobacco control advocates must demand high-quality media campaigns: the California experience

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Link Title: Tobacco control advocates must demand high-quality media campaigns: the California experience Open in a new window
Link URL: http://tc.bmjjournals.com/cgi/content/full/7/4/397
Link Details: Paper based on media research and analysis of California's tobacco education campaign. Everyone asks what works in anti-smoking education: here are answers.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Anti-Tobacco : Tobacco_Control_Resources
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Tobacco control advocates must demand high-quality media  campaigns: the California experience