Web Directory

  Teen Smoking (8)

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Tobacco Sales Target Was Youth Open in a new windowLink Details
- Collection of articles focuses on tobacco industry memos on how to get young people to take up smoking.
- http://www.prn2.usm.my/mainsite/tobacco/teens.html

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Tobacco Marketing and Young People Open in a new windowLink Details
- Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture of young people and how to get them to get them to smoke (PDF format).
- http://www.tobaccopapers.com/casestudies/Yth-Smoking.pdf

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Smoking Howitzers: Youth Smoking Open in a new windowLink Details
- Internal memo shows Philip Morris knew that teenagers used their product, studied teen smoking extensively, and were worried about any decrease in youth smoking, since it would affect their future customers.
- http://www.pbs.org/wgbh/pages/frontline/shows/settlement/case/youth.html

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The Smoking Gun: Tobacco And Teenagers Open in a new windowLink Details
- "The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group".
- http://www.thesmokinggun.com/tobacco/tobacco.html

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Memos Highlight Importance Of 'Younger Adult Smokers' Open in a new windowLink Details
- Washington Post article summarizes what the tobacco industry was saying privately about youth smoking.
- http://washingtonpost.com/wp-srv/national/longterm/tobacco/stories/memos.htm

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Marketing to America's Youth: Evidence from Corporate Documents Open in a new windowLink Details
- Article in scientific journal surveys tobacco industry memos and corporate documents on marketing to teens.
- http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i5

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Daily Doc: Lorillard, Aug 30, 1978 Open in a new windowLink Details
- Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."
- http://www.tobacco.org/Documents/dd/ddbasebusiness.html

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