Tobacco Explained: 3. Marketing to children
- ASH UK Paper. Heavily documented with quotes from the industry's own internal documents, reports on how the tobacco industry promotes cigarettes and smoking to kids.
- http://www.ash.org.uk/html/conduct/html/tobexpld3.html
The Marlboro Man lives - Article in Salon magazine. "Big Tobacco money is being spent differently than before, but it's still targeting our youth." - http://archive.salon.com/health/feature/2000/02/10/tobacco_ads/
Tobacco Ads Still Luring Teens - Despite tobacco industry claims, big tobacco's marketing campaigns continue to have the greatest influence on children to start smoking, a new study finds. - http://no-smoking.org/june02/06-18-02-4.html
Lorillard Attempts to Shut Down Teen Smoking Program - Article covers Lorillard Tobacco's attempts to shut down a tobacco education program for teens that is widely seen as effective. - http://www.americanlegacy.org/560.htm
Tobacco Marketing and Young People - Research finds the tobacco industry has detailed pictures of the values and aspirations of smokers as young as 15 years. - http://www.tobaccopapers.com/casestudies/index.htm#tobaccomarketing
Tobacco Ads May Undermine Good Parenting - A new study presents evidence that tobacco industry marketing undermines the best efforts of parents to prevent their kids from smoking. - http://www.tobaccofreekids.org/Script/DisplayPressRelease.php3?Display=521
How Tobacco Ads Target Teens - Information and advice for parents, teachers, and health educators on how to recognize and counter tobacco industry promotion to youth. - http://medialit.med.sc.edu/tobaccoarticle.htm
Cigarette Ads Stomp Out Anti-Smoking Efforts - Study concludes that cigarette ads lead young people to identify smoking with popularity and relaxation, and these associations are stronger than any perceived risk picked up from anti-smoking ads. - http://abcnews.go.com/Business/story?id=88094&page=1
Philip Morris, Lorillard Targetted Kids - Tobacco industry documents released by Congressman Henry Waxman. - http://www.henrywaxman.house.gov/news_files/news_letters_children_target_1_29_98.htm
Waxman: Marketing Tobacco to Children - Letter from Congressman Henry Waxman to his colleagues highlights what the tobacco industry says in private about marketing cigarettes to kids. - http://democrats.reform.house.gov/Documents/20040827161614-28789.pdf
Philip Morris Schoolbook Covers - Commercial Alert takes a hard look at Philip Morris's giveaway of school book covers. - http://www.commercialalert.org/index.php?category_id=2&subcategory_id=38&article_id=45
Tobacco Industry Promotion of Cigarettes and Adolescent Smoking - Research measures whether tobacco advertising and promotion increases the likelihood that youths will begin smoking. - http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=9480360
Ad Money Moves from Billboards to Print - Report finds cigarette marketing to teens through magazine advertising increased after the Master Settlement Agreement took effect in November - http://www.tobacco.org/News/000515ma.html
Court Snuffs "Kool MIXX" - Court determines that Brown and Tilliamson's "Kool MIXX" ad campaign targets children. - http://www.consumeraffairs.com/news04/kool_mixx_court.html
They said WHAT? - Collection of quotes: what the industry says in its own internal documents on nicotine and addiction, tobacco products and health, legalese, youth, and evidence. - http://www.tobacco.org/Documents/documentquotes.html
Ads for Tobacco and Alcohol Swamp New Swimsuit Issue - Article looks at the ads in the 1998 Sports Illustrated annual swimsuit issue, in light of nearly 24 percent of the magazine's readers being between the ages of 12 and 17. - http://search.csmonitor.com/durable/1998/03/12/feat/media.1.html
News & Opinion: Black Lungs - Column on tobacco marketing to black teens. - http://weeklywire.com/ww/06-22-98/gambit_feat-scut.html
Special Report: Philip Morris Has Not Changed - Report on tobacco giant Philip Morris finds the tobacco giant is still bombarding kids with cigarette advertising, and still fighting effective tobacco education programs for kids. - http://www.tobaccofreekids.org/reports/philipmorris/
Tobacco Company Magazine Ads Continue To Target Children - Research report from Harvard Business School analyzes advertising expenditures in 30 adult- and youth-oriented magazines, finds that young people smoke cigarettes advertised in youth magazines. - http://www.oncolink.com/resources/article.cfm?c=3&s=8&ss=23&id=1568
Youth: Target Group 12-17 - Examines marketing and market analysis of 12-17 year olds by the tobacco industry. - http://web.idrc.ca/en/ev-28828-201-1-DO_TOPIC.html
Lorillard Elbows Portland Hoopsters Off the Court - Article on tobacco giant Lorillard's basketball promotion, and how Lorillard bounced a team off the court because of their T-shirts. - http://www.wweek.com/story.php?story=2962
BAT Lures Young smokers With Online Scheme - British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo. - http://media.guardian.co.uk/newmedia/story/0,7496,427373,00.html
Do Candy Cigarettes Encourage Young People to Smoke? - Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark - http://bmj.bmjjournals.com/cgi/content/full/321/7257/362
Two Studies Show: Ads Get Kids to Smoke - Two research studies find that cigarette advertising and promotion are the single most important factor in influencing kids to smoke, more important than family or friends who smoke. - http://www.no-smoking.org/feb98/02-17-98-3.html
Tobacco Giant's Secret Papers Revealed - Britain's biggest tobacco company was so concerned that it would lose market share to hard drugs such as cocaine and heroin that it attempted to market a 'rebellious' image for cigarettes to make them more attractive to youngsters. - http://observer.guardian.co.uk/international/story/0,6903,1037005,00.html
Philip Morris and Targeting Kids - Factsheet outlines how tobacco giant Philip Morris (Altria) targets kids, and documents what Philip Morris says in private about marketing to kids and about its anti-youth-smoking ads as a public relations ploy. - http://tobaccofreekids.org/research/factsheets/pdf/philipmorris.pdf
Designing a Cigarette for the First Time Smoker - Article in scientific journal examines how R. J. Reynolds designed a cigarette to appeal to young starters. - http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i32
Big Bad Wolf Isn't the Only One Puffin' - Study on tobacco use in children's animated feature films finds substantial tobacco use, no showing of consequences, and good characters use as much as bad characters. - http://research.unc.edu/endeavors/fall99/cartoons.htm
Addicting the Young - Article on recent tobacco industry tactics to recruit young customers, such as cartoon characters in cigarette ads, rock music promotions, and making cigarettes easily available to youth. - http://multinationalmonitor.org/hyper/issues/1992/01/mm0192_07.html
UK tobacco firm targets African youth - BAT (British American Tobacco) hands out free cigarettes to teenagers at sports events in Africa, a BBC investigation finds. - http://news.bbc.co.uk/1/hi/health/933430.stm
R.J. Reynolds Fined for Ads in Youth Magazines - Washington Post article; a judge found that a major tobacco company violated the terms of the 1998 national tobacco settlement by running magazine cigarette ads aimed at teenagers. - http://www.washingtonpost.com/ac2/wp-dyn/A8888-2002Jun6?language=printer
Cigarette Ads - A Promise Broken - Summarizes research showing that tobacco ad spending has not decreased since the tobacco industry agreed to stop targeting youth; examines where the ad budget goes. - http://faculty.washington.edu/chudler/smokead.html
Factsheets: Tobacco Company Marketing to Kids - A dozen factsheets in PDF format on Philip Morris and tobacco industry marketing to kids. - http://tobaccofreekids.org/research/factsheets/index23.shtml
Big Tobacco Up to Old Tricks - USA Today editorial focuses on tobacco industry marketing attractive to teens. - http://www.usatoday.com/news/comment/2001-03-19-edtwof2.htm
Tobacco Advertising and Youth - Factsheet from the Tobacco Reference Guide. - http://www.globalink.org/tobacco/trg/Chapter28/Chapter28Advertising.html
Cigarette Brand Preferences Among Adolescents - Paper from the Institute for Social Research, University of Michigan. Concludes: "The very high rates of cigarette smoking found among American teenagers in the late 1990s are associated with the popularity of just three brands..." - http://monitoringthefuture.org/pubs/occpapers/occ45.pdf
RJR on the "youth market" - Document from R.J. Reynolds (RJR) site shows that 14 year old smokers were not just a viable, but a very sought after market for RJR. - http://www.tobacco.org/Documents/dd/ddrjryouth.html
Tobacco Marketing by Philip Morris and RJR Nabisco - United Methodist Church expresses outrage at "the use of marketing techniques aimed at children by leading cigarette manufacturers". - http://umns.umc.org/98/jun/349.htm
Smoke This - Op-ed on tobacco industry promotions to youth. - http://www.localaccess.com/wfwc/issue7/smoke.htm
Brown & Williamson Campaign Targets Young People - Article in India Express covers B&W's campaign promoting Kool and Lucky Strike cigarettes. - http://www.expressindia.com/fe/daily/20000703/fst01021.html
Tobacco and the Media - Slide presentation from Media Influence on the Health of Adolescents at Andrews University. - http://www.andrews.edu/IPA/education/adolescent_health/Media_Influence/sld028.htm
Tobacco Companies Finding Easy Way Around Magazine Advertising Ban to Target Youth - A new study examines how the tobacco industry has complied with a 1998 court settlement banning magazine advertising directed at teenagers, finds that youth targeting persisted and even increased in the first two years after the ban went into effect. - http://www.healthaffairs.org/press/marapr0202.htm
Big Tobacco: Still Addicting Kids - Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998. - http://www.tobaccofreekids.org/reports/addicting/
Tobacco Advertising in Magazines with Youth Readership - Analysis of market research data shows the largest tobacco company is still spending $15 million a day on advertising, much of it in magazines and other venues that impact kids. - http://tobaccofreekids.org/reports/doubletalk/
Tobacco Industry Quotes on Marketing to Kids - Quotes compiled by MASCOT, the Multicultural advocates for social change on tobacco. - http://www.mascotcoalition.org/education/facts/own_words2.html