Tobacco Industry Sponsorship in the United States
- Public health report documents the nature and extent of tobacco industry sponsorship of events and organizations; 304 separate sponsorships identified during the period 1995-1999.
- http://tc.bmj.com/cgi/content/full/10/3/239

Good-looking Guerillas Push Smokes
- Tobacco companies are using the latest guerilla marketing tactics in bars and clubs to push cigarettes.
- http://www.smh.com.au/articles/2004/02/28/1077677014387.html

Young Adults: Vulnerable New Targets of Tobacco Marketing
- Research finds that young adults are targets of cigarette promotions in bars and clubs.
- http://www.ajph.org/cgi/content/abstract/94/2/326

Tobacco Related Bar Promotions: Insights from Tobacco Industry Documents
- Extensive review of tobacco industry memos and documents gains insight into how the industry markets cigarettes at bar promotions.
- http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i92

Sponsorship
- Case study of tobacco industry marketing documents shows that tobacco sponsorship works in a very similar manner to tobacco advertising (PDF document).
- http://www.tobaccopapers.com/casestudies/Sponsorship.pdf

Buck Tobacco Sponsorship
- San Diego county's buck tobacco sponsorship project provides information about how to eliminate tobacco sponsorship at California rodeos and related events such as rodeo-themed "bar nights."
- http://www.bucktobacco.org/

Pat Sajak Show
- R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV.
- http://legacy.library.ucsf.edu/tid/dly62d00

Tobacco Advertised in TV Through Motor Sports
- Circumventing a US federal ban on TV advertising of both cigarettes and spit tobacco, major American tobacco companies have increasingly turned to sponsorships of motor sports events to keep a high public profile and gain new customers, according to a n
- http://www.no-smoking.org/july01/07-05-01-1.html

Racing to Addiction: Tobacco Company Auto Racing Sponsorships
- Factsheet lists events, approaches, and amount of TV time gained to promote cigarettes.
- http://www.tobaccofreekids.org/research/factsheets/pdf/0080.pdf

Tobacco Target Shifts From Teens To Young Adults
- Research finds that the number of cigarette ads in alternative papers shot up in the late 1990s, and bars, as well as the number promoting bars, clubs, and entertainment events.
- http://www.xtra.co.nz/health/0,,765-1012145,00.html

Sport and Arts Sponsorship
- ASH-UK analysis of how, where, and why the tobaco industry spends millions on auto racing sponsorship.
- http://www.ash.org.uk/html/advspo/html/sports_sub.html

Event Sponsorship: R. J Reynolds Documents
- From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events.
- http://www.library.ucsf.edu/tobacco/mangini/archives/browse271.html

Fight over Teen Tobacco Use Moves into 'Marlboro Country'
- In auto racing, there's the lucrative Winston Cup. In professional baseball, football, and basketball, cigarette advertisements are positioned prominently near outfield scoreboards, behind the goal posts, and just above the backboard glass. And then there
- http://www.csmonitor.com/durable/1998/12/03/p2s2.htm

Smoking the Great Outdoors
- Salon article on the Marlboro Adventure Team.
- http://www.salon.com/tech/feature/2001/02/06/moab/print.html

The Use of Corporate Sponsorship as a Tobacco Marketing Tool
- Report by the Campaign for Tobacco-Free Kids.
- http://www.ftc.gov/os/comments/tobaccocomments2/sponsorship.pdf

Formula One and Tobacco
- Tobacco sponsorship of Formula One and its effects. ASH UK Paper.
- http://www.ash.org.uk/html/advspo/html/formula_one.html

Cash for Cancer for Music
- Essay by a teen explores the industry's use of concert promotions.
- http://www.spark-online.com/january00/trends/articles/farnum.html

Canadian Open Tennis Hall of Shame
- Tobacco sports sponsorships; graphics of ads used, discussion.
- http://www.airspace.bc.ca/tennis_shame.html

Tobacco Promotion at Sports Events Worldwide
- Survey of events, games, and settings used by the tobacco industry to promote tobacco products.
- http://www.essentialaction.org/tobacco/qofm/0203/