Combining ethnographic and clickstream data to identify user Web browsing strategies
- This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
- http://informationr.net/ir/11-2/paper249.html

XML.com: What Is Web Analytics
- Eric Petersen has put together a comprehensive guide to web analytics resources, from the books you should read to the tools you should use, and more. Eric is the author of Web Site Measurements Hacks.
- http://www.xml.com/pub/a/2005/10/12/what-is-web-analytics.html

The Mirror Conspiracy or HTTP Logs
- An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
- http://bachue.com/alejo/httplogs.html

Configure Web Logs in Apache
- Explains improving traffic analysis by configuring Apache logs.
- http://www.sitepoint.com/article/1299

Measuring the Success of Your Website
- Compansion site to book which includes many resources on web metrics and analytics.
- http://www.hurolinan.com/book/

Website Publisher - Traffic Analysis Primer
- Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
- http://www.websitepublisher.net/article/traffic_analysis_primer/

Insights - Trends: Case Study: Half.com
- How half.com handled its search for a Web Analytics solution.
- http://ecommerce.internet.com/news/insights/trends/article/0,,10417_1565681,00.html

Drilling Down
- Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
- http://www.jimnovo.com/

Web Site Traffic Analysis Information
- An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.
- http://webdesign.about.com/cs/traffic/

Counterpane: Log Analysis Resources
- Info aimed at detecting intrusions, but also good general "analysis" tips.
- http://www.counterpane.com/log-analysis.html

New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition
- Review of WebTrends, with mention of other tools.
- http://www.newarchitectmag.com/documents/s=7733/na1202l/index.html

Web Analysis Tools in Transition
- With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
- http://www.baselinemag.com/article2/0,3959,463196,00.asp

IAB: Metrics and Methodology
- The IAB Media Measurement Task Force provides the standards the net uses for measurement.
- http://www.iab.net/standards/measurement.asp

Web Traffic Analysis Could Save Your Site
- Kevin Ferguson reports on the problems and importance of Web traffic-analysis tools in this article for Zdnet.
- http://techupdate.zdnet.com/techupdate/stories/main/0,14179,2806111,00.html

Measuring Web Site Traffic - Computerworld
- Describes both do-it-yourself and companies which help analyze site logs.
- http://www.computerworld.com/managementtopics/ebusiness/story/0,10801,71989,00.html

Web Watchers - Computerworld
- A roundup of skills, training and salary information for Web data analysts.
- http://www.computerworld.com/careertopics/careers/skills/story/0,10801,73527,00.html

Vital Web Stats... And More
- Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
- http://www.eweek.com/article2/0,3959,493599,00.asp

Web Site Checkup
- Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
- http://www.eweek.com/article2/0,3959,485276,00.asp

LOGML - Log Markup Language
- Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a
- http://www.cs.rpi.edu/~puninj/LOGML/

Drilling Down the Customer
- By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such
- http://ecommerce.internet.com/news/insights/trends/article/0,,3551_205891,00.html

Web Analytics Move Across the Enterprise
- The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
- http://www.infoworld.com/articles/fe/xml/01/08/20/010820feedge.xml

Intelligent Enterprise Magazine: Scalable Systems
- A collection of articles about the issues in making huge data warehouses of web and clickstream data.
- http://www.intelligententerprise.com/ports/search_scalable.shtml

Why Webstats are Meaningless
- Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
- http://www.goldmark.org/netrants/webstats/

Extended Log File Format
- W3C's description of the Extended Log File Format. Most flexible of the log formats
- http://www.w3.org/TR/WD-logfile.html

Intelligent Enterprise Magazine - Up Close And Personal
- A review of a collection of analysis and personalization tools.
- http://www.intelligententerprise.com/000929/feat5.shtml

Tracking Users: What Marketers Really Want to Know
- Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
- http://www.webtechniques.com/archives/1999/07/greening/

Customising Your Logfiles
- Tutorial from: Apache Week
- http://www.apacheweek.com/features/logfiles

There's Gold in Them There Log Files!
- Using your Web server log files to direct your traffic building efforts and measure your success.
- http://wdvl.com/Internet/Management/

Intelligent Enterprise Magazine: Data Webhouse
- Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.
- http://www.intelligententerprise.com/ports/search_webhouse.shtml