Yahoo! Exec: It's the Experience, Stupid
- Brian Morrissey reports for Internet News on the launch of Yahoo! Platinum, which focuses on branded news and entertainment.
- http://www.clickz.com/2169791

PC World's Techlog: Yahoo's New Split-Personality Search Engine
- Harry McCracken reviews the test version of Yahoo Mindset, which lets the user select the type of search results by sliding between shopping and researching.
- http://blogs.pcworld.com/techlog/archives/000698.html

The Changing Face of Search Engines
- CNET News reports that directories are being displaced by algorithmic search tools and commercial services. The analysis focuses on Yahoo!, the ODP and Looksmart.
- http://news.com.com/2100-1032-993677.html

Yahoo! and Inktomi Announce Completion of Acquisition
- Yahoo! and Inktomi Corp., a leading Web search provider, today announced the completion of Yahoo!'s acquisition of Inktomi.
- http://tools.thestreet.com/tsc/quotes.html?pg=qcn&guid=%7B1D5E349F-CD2A-4E0A-B048-227AD6C9F9EA%7D&symb=YHOO&sid=16665&orig=1&timer=

Paint Yahoo! Red on Options Costs
- George Mannes reports for The Street that Yahoo! Inc. employee stock options pose difficult personal choices.
- http://www.thestreet.com/_yahoo/tech/georgemannes/10075942.html