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A Brand by Any Other Name -- How Marketers Outsmart Our Media-Savvy Children

  Link Details for: A Brand by Any Other Name -- How Marketers Outsmart Our Media-Savvy Children
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Link URL: http://www.pbs.org/wgbh/pages/frontline/shows/cool/rushkoff/brand.html
Link Details: Article by Rushkoff: "The more they interact with brands, the more they brand themselves." [Frontline]
Category: Top : Arts : Literature : Authors : R : Rushkoff,_Douglas
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A Brand by Any Other Name -- How Marketers Outsmart Our Media-Savvy Children