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Low Tar Product Category

  Link Details for: Low Tar Product Category
Link Title: Low Tar Product Category Open in a new window
Link URL: http://www.tobaccopapers.com/casestudies/Low-Tar.pdf
Link Details: Case study of tobbaco industry internal marketing documents shows considerable concern with exploiting smokers' perceptions that low-tar product were safer, and no concern with actually making the product safer.
Category: Top : Health : Specific_Substances : Tobacco : Effects : By_Source_of_Exposure : Cigarette_Smoking
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Low Tar Product Category