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The Tobacco Industry Goes Alternative

  Link Details for: The Tobacco Industry Goes Alternative
Link Title: The Tobacco Industry Goes Alternative Open in a new window
Link URL: http://ink.uchicago.edu/page_olga_made/archives/april97/cigs.html
Link Details: Article on industry marketing that aims for an "alternative" look, including brands like Red Kamel, music tie-ins such as Philip Morris's Woman Thing, color ads in alternative papers, and cigarette promotions at bars and clubs.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Promotion
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The Tobacco Industry Goes Alternative