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Product Placement: Joe Camel Campaign

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Link Title: Product Placement: Joe Camel Campaign Open in a new window
Link URL: http://legacy.library.ucsf.edu/tid/egx62d00
Link Details: Industry documents produced in Mangini v. R.J. Reynolds provide a rare inside look at product placement. In some cases itemizes the cigarette brand, the promotional fees paid, the movies and TV shows used, stars, and production companies involved.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Critiques : Product_Placement
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Product Placement: Joe Camel Campaign