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Effectiveness of negative political advertising

  Link Details for: Effectiveness of negative political advertising
Link Title: Effectiveness of negative political advertising Open in a new window
Link URL: http://www.scripps.ohiou.edu/wjmcr/vol02/2-1a.HTM
Link Details: Research paper indicating that poorer and younger voters are more receptive to negative ads than older and wealthier voters.
Category: Top : Society : Issues : Business : Advertising : Political_Advertising
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Effectiveness of negative political advertising