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Give your brand in marriage

  Link Details for: Give your brand in marriage
Link Title: Give your brand in marriage Open in a new window
Link URL: http://www.jrcanda.com/art_brandmarriage.html
Link Details: For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
Category: Top : Society : Issues : Business : Advertising : Insider_Perspectives
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Give your brand in marriage