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How the Etoy Campaign Was Won

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Link Title: How the Etoy Campaign Was Won Open in a new window
Link URL: http://www.heise.de/tp/english/inhalt/te/5843/1.html
Link Details: Toywar I is over. After 81 days of heavy fighting, www.etoy.com is back with a great victory parade. AGENT.nasdaq reports on the art of etoy and the campaign tactics. By Reinhold Grether [Telepolis].
Category: Top : Society : Activism : Media : Culture_Jamming : etoy : Media_Coverage
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How the Etoy Campaign Was Won