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IFLA.org - Glossary of Marketing Definitions

  Link Details for: IFLA.org - Glossary of Marketing Definitions
Link Title: IFLA.org - Glossary of Marketing Definitions Open in a new window
Link URL: http://www.ifla.org/VII/s34/pubs/glossary.htm
Link Details: Developed by using Peter Bennett's Dictionary of Marketing Terms. Gives references at the end for further reading.
Category: Top : Reference : Dictionaries : By_Subject : Business : Advertising
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IFLA.org - Glossary of Marketing Definitions